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Should your ‘about’ be about you?

For many lawyers, this part of the LinkedIn profile lists education, employers, memberships, publications and other career milestones. But will this list help you find your best client?

Your tone of voice

It’s not just about what you write, but how you write it. Who is your reader? And how do you relate to your reader? What is your natural tone of voice, and does it fit the purpose of your text? Let me give a few examples of the tone you can use when writing your posts on LinkedIn.

Links in your posts?

Should you use a link in your LinkedIn post? I explain the advantages and disadvantages. And I give you my advice.

Your tone of voice

Your tone of voice

It’s not just about what you write, but how you write it. Who is your reader? And how do you relate to your reader? What is your natural tone of voice, and does it fit the purpose of your text? Let me give a few examples of the tone you can use when writing your posts on LinkedIn.

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